We are Liran Elbaz-Bloch and Shaul Bloch, a couple in life and in general. We both have a background in industrial design and together we established Studio Alba – here we combine our professional and practical knowledge.
We started our professional career as employees in productive and experienced companies, which greatly influenced our ability to see the macro, the understanding that design and business serve each other and the more harmoniously they work, the better.
We work with people. At the end of the day, it is a relationship, and the professional process is also a personal process of familiarizing and fine-tuning. We love what we do and do what we’re good at – helping people develop and grow their businesses by developing products tailored to the organization, its business environment, and the people who are part of it.
In recent years we have been mainly engaged in projects close to our hearts, we choose to work in a small team and in a healthy and balanced environment. We have a forest seen from the window, the peace of mind to think and a lot of motivation to do what we love.
This site reflects who we are, it is in its entirety the fruits of our work, the projects, the editing, the strategy, the writing and the design. In the micro and in the macro, done out of the desire to experiment and learn and especially to follow the path we create.