Dump Truck
Client
Stanley Jr.
Disciplines
Product strategy
Industrial design
Art direction
Production support
Package design
Awards, Patents & Publications
Fatherly Favorite Award
Popular Mechanics Magazine
Dump Track Toy Patent, 2019
Dump Truck, Assembling Toy
A dump truck toy, part of a design and engineering project for a series of modular vehicles for assembly as part of the Take-Apart (TAP) toys category. The series is intended for ages 3-5 and is adapted to their motoric skills. In the project we created 6 vehicles: a Dump truck, a Front-loader, a Bulldozer, an Excavator, a Cement truck, and a Garbage truck.
The series of vehicles that we have designed is modular (Patent Pending), parts of different sets can be exchanged to create new and imagined means of transportation - something that maintains interest over time and encourages independent thinking and free imagination. As part of the differentiation and adaptation to the brand, we combined mathematical foundations and elements from the company's work tools such as leveler, protractor, volume meter, etc. These elements were simplified and adapted to each tool in the series according to its structure and the way it works. Applying these principles allowed the toy series to become a member of the STEM (Science, technology, engineering, and mathematics) toy category and gave them additional advantages for the user audience and additional uniqueness over the competitors.
The dirt truck, shown on this page, has a volume meter to measure the amount of dirt that goes into the box. Thus, while playing, the child and the parent can develop a discussion around the concepts of volume and quantity and understand them in a tangible way.
The products have seen great success in the market and have positive user reviews. Since their release on the market, the toys have received many mentions in the media and were included in the list of the ten best toys for 2019 by the American magazine Popular Mechanics.