Excavator

There are many TAP (Take-Apart) products on the market, the challenge in the project was to create a new product based on an existing idea and at the same time find differentiation and added value while representing the uniqueness of the brand. Is it possible to be similar and different at the same time?

The series of vehicles that we have designed is modular (Patent Pending) , parts of different sets can be exchanged to create new and imagined means of transportation - something that maintains interest over time and encourages independent thinking and free imagination. As part of the differentiation and adaptation to the brand, we combined mathematical foundations and elements from the company's work tools such as leveler, protractor, volume meter, etc. These elements were simplified and adapted to each tool in the series according to its structure and the way it works. Applying these principles allowed the toy series to become a member of the STEM (Science, technology, engineering, and mathematics) toy category and gave them additional advantages for the user audience and additional uniqueness over the competitors.

The excavator has two interchangeable arm attachments - a hammer head and a double-claw head. The excavator, which operates in changing topographical conditions, has a multi-directional leveler that indicates the angle at which the tool is located. The leveler is built as a round chamber in the back part, inside it is a moving ball when the angle of the excavator body changes.