We are parents of two. The experience takes us beyond designing products and supporting brand goals to a place of observing children and their way of playing. We design the toys from a parental perspective on the knowledge and skills that are gained during the play process.

We make sure to incorporate challenges as well as maintain a fun experience. As part of the design process, we have a lively conversation with children and incorporate the child’s perspective on the game and the possibilities inherent in it. Under this category, we design developmental toys for babies, and toys for children and serve as innovation consultants for companies in the toy industry.